GEOhandbook

About

About GEOhandbook

An independent, source-cited field guide to Generative Engine Optimization. No vendor pitches, no sponsored posts, and every non-obvious claim links to a primary source.

Updated

Why this handbook exists

Every marketing outlet is now publishing on GEO, most of it interchangeable. GEOhandbook exists to be the practical, cited, opinionated reference site that treats you like a professional — the kind of resource a marketing lead can send to their team and their developer and know both will get value.

Who runs it

GEOhandbook is written and maintained by Peter Adams, a senior web developer with more than 20 years of experience building websites. He applies the same standards to generative engine optimisation that he has long applied to quality content and technical SEO: build for readers first, and back every claim with evidence.

Editorial standards

  • Every non-obvious claim is linked to a primary source. Traffic-decline percentages, citation ratios, AI Overview reach numbers — all cited inline, no aggregated “according to reports.”
  • We source the sources. When we cite Onely citing Gartner, we say so.
  • We update, not rewrite. Pages get a visible “Last updated” date and dated change notes when a claim changes.
  • We say how pages are made. Articles are researched and drafted with AI assistance, with every cited source checked by hand before publication. The editorial page explains exactly what that involves.
  • We admit uncertainty. Where the industry disagrees (for example on whether llms.txt moves the needle), we say so on both sides.

Who this is for

  • Marketers who need a defensible narrative for their leadership team.
  • Webmasters and developers who need to ship the technical work without wading through vendor pitches.
  • Content teams who need to change how they write to survive the shift to answer engines.

Editorial disclosure

GEOhandbook shows Google AdSense advertising to support the site. Ad placements are labelled and never influence editorial coverage. See our disclosure page for detail.

Get in touch

Email hello@geohandbook.io. The contact page covers what to send, including corrections and sources, and what the site does not accept. New articles and updates are in the RSS feed.

The site is built with Eleventy and deployed on Cloudflare Pages. The source is intentionally boring — HTML, CSS and a tiny amount of JavaScript — because GEO rewards boring HTML.