# GEOhandbook > The practical, source-cited guide to Generative Engine Optimization (GEO) — how to earn citations in ChatGPT, Perplexity, Google AI Overviews, Claude, and Copilot. Written for marketers, webmasters and content teams. ## Core pages - [The GEO Guide](https://geohandbook.io/guide/): definition of GEO, how it differs from SEO, the eight pillars, and citation-selection mechanics. - [The GEO Playbook](https://geohandbook.io/playbook/): a step-by-step implementation playbook for marketers and webmasters. - [The GEO Checklist](https://geohandbook.io/checklist/): a copy-and-run technical checklist covering content, schema, rendering, discovery, testing, and monitoring. - [Glossary](https://geohandbook.io/glossary/): plain-English definitions of GEO, AEO, LLMO, AIO, RAG, embeddings, entities, and llms.txt. - [Articles](https://geohandbook.io/articles/): editorial deep-dives on individual GEO tactics. ## About - [About GEOhandbook](https://geohandbook.io/about/): who we are and how we source claims. - [Editorial disclosure](https://geohandbook.io/disclosure/): our stance on advertising and affiliate links.